How Canadian Pro Shop Online Drives 20% of Transactions Through On-Site Search
For Canadian Pro Shop Online, the search bar has to do more than help shoppers find products, it has to drive sales. With a vast golf equipment catalog, premium-priced products, and customers accustomed to fast, intuitive Amazon-like shopping experiences, generic search wasn’t going to cut it. Here’s how Searchanise became the backbone of their product discovery.
About Canadian Pro Shop Online
Canadian Pro Shop Online is a Shopify-based golf equipment retailer serving customers who expect both selection and speed. The store carries a large, constantly expanding catalog — with new products launching regularly — and sells at a premium average order value of roughly $500. About 80% of the business runs on dropshipping, and the team competes daily with giants like Amazon for customer attention and trust.
For a store like this, search isn’t a nice-to-have. It’s the primary way shoppers buy the right product from a catalog too large to browse.
The Challenge
Generic search couldn’t keep up with a complex, high-value catalog.
- Search that didn’t reflect the brand. The default search experience looked and behaved the same as every other store’s — with no way to fully control layout, look, or feel to match the premium positioning the brand wanted to project.
- Product names customers search inconsistently. Golf equipment naming is notoriously messy. A single popular product — like the P790 irons — might be searched as “P790,” “P 790,” “PP790,” or “P-790.” Without a way to account for those variations, searches could return nothing, quietly costing sales on the store’s best sellers.
- No way to prioritize what mattered. With a catalog too large to feature every product equally, the team had no reliable way to make sure the categories and items that mattered most to the business actually got visibility.
- Conversion pressure from every angle. With a premium price point, customers need speed and confidence to complete a purchase. Any friction in finding the right product is an opening for a faster competitor — chief among them, Amazon.
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